The stakes of SEO

SEO is one of the challenges for all e-shops that are already present in the net and looking for more customers. Indeed, having traffic is to be present in the pages of search engines, as mentioned by search engines, we must talk about Google which occupies 75% of this market. As studies have already mentioned that most Internet users will not go further than the first page after having a search for a specific keyword, this will return to make SEO is important enough for the survival of these e-merchants.

From where the referencing is what concretely? And it is the fact of being present in these pages and not anywhere, it is essential to be classified either the 1st or the second or the 3rd, to have enough traffic. About this, here is an example and we not far me and my web marketing company, in web marketing services and here is our website comes out in the Google page.

Why would my site arrive first and not another? Is there for another it is e natural referencing, it is a work to carry out gradually during six months. The traffic that will be picked up by being first on your key terms will not be picked up by your competitors.

Does referencing your site cost her?

As the name indicates SEO or in the technical term SEO is a free SEO, that is to say it is free in the indexing of Google, so to position yourself in the desired pages with keywords in a search query is important, there will be manipulations according to the search engine guide to perform.

Free in the sense that in theory, you can choose to take everything in hand yourself and Google will never ask you a penny to improve your ranking. You can also without puzzles and learn new techniques delegate your SEO to a specialized agency or a freelance specialist.

As an agency specializing in seo, I would say the work of seo is a continuation of improvement and monitoring the evolution of the algorithm of Google, which leads us to say that to position itself in the first pages of Google. There will be work to do, if you want to delegate it, the work can take 2 forms: an audit or a basic optimization, which are strongly discouraged, or a continuous work, with a monthly fee for example. Count a few hundred dollars a month to much more depending on the experience of the agency or freelancer. For example, the largest accounts in agencies easily spend tens of thousands of dollars annually on SEO.

Noting well here is SEO and not paid SEO under the technical terms SEA or SEM as most professionals call it.

Before embarking on an SEO job

Before in advance in the work SEO nature, we have to point out that this term came following the evolution of search engines and more precisely the words SEO was born in 2008 in an annual conference of Google,  why Google because it is the most used search engine in the world. Going back a bit, Google appeared in 1998, it was among a few like Avast but dominant in this era Yahoo, gradually with innovations and continuous improvement of its Google algorithm became the most used in most paid.

How do you reference your site?

The first thing to note that Google is free for all users whether it is a site owner or a SEO professional, it is also quite simple to use and understand, just follow without SEO debtor guide.

Also for a site to be present in the web by using some software packages in the basic construction of this site, these allow us to do nothing for the site to appear in Google. Saying, you have 9 out of 10 chances that Google finds your site and the index alone without you having to do anything (actually 10 out of 10 chances…).

Also another method is to insert links to your website in other known website, third party sites. As the latter already have some history or professionals to work their existence in the Google page. The latter crawling their site, will also follow their links and discover yours.

All this, in order for Google to know the existence of your site and subsequently classify it in its pages. The real challenge and therefore the real difficulty is to convince Google that your site is more relevant to these users and that the latter need exactly content in your website and looking for strategic words related to your industry and that Your website and now your competitors are being targeted by your strategic keywords.

The 4 steps of a well controlled SEO

So how can a website be more relevant than those of its competitors in Google pages?   We will first discuss how this search engine analyzes a site.

There are four main stages:

The so-called semantic step: this is about choosing the right keywords. Taking the example of our web agency and asking the following question: Is it better for us to position ourselves on the term «webmarketing» or «internet rmarketing»? Or «emarketing»? for me I would say before reviewing the search queries neither one nor the other, indeed, it is necessary to make sure that you position yourself on the words that the users are actually looking for. We must also ensure that each page has a very clear and clear objective for it to be appreciated following this search. We want to avoid ending up with pages without direct SEO interest: this is already mentioned several times, the latter are devalued by Google but also devalue the site as a whole. If too many pages have no SEO goals, then too many pages will be useless for Google and the overall quality of the devalued site.

    • Content optimization: Writing for a newspaper is journalism whose purpose to attract the attention of the reader, also writing depends on how to process information or play on words so that the actor is more appreciated by the human being. while to write on internal, there is a particular method. Because writing an article without wanting to be in the first page of Google is a waste of time because there will be no readers who need this information. Saying, writing so that Google would put your article on its first page means that the text will meet the expectations of Internet users, will be sufficiently fleshed out and complete and be relevant to your keywords. In reality, this is one of the easiest parts of SEO: if you take the time to understand the intentions of Internet users and write in order to answer them abstractly, then you will have no chance of making a mistake.
    • Technical optimization (the technical term is «on-site»): this is the most technical part of SEO. It consists in optimizing the site according to Google’s guide: This can be the optimization of tags, structural or architectural optimization of an entire site, the optimization of navigation and internal linking, internal links in pages, etc. With the maturity of the Internet, artificial intelligence and search engine algorithm, the technique in SEO is becoming more complex: today, unless you have a particular technical appetite, There is a good chance that this part is complicated to handle, especially for a beginner.
    • Linkbuilding: linkuilding is known as the popularity of a site. Basically, Google trusts what others who share the same industry think of you as much as they think of you. Thus, it will look at the quality and quantity of sites that make a direct link to yours, synonymous with relevance to its algorithm. If your competitor has 100 links and your site is only 50. Google may find your competitor’s site more relevant than yours. In reality it is a little more complex than that since the way to judge the quality of the links is enormously important.

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