Digital Content Strategy
Talk more about your products.
Blog posts:
Once we have a clear understanding of your brand, objectives, and audience we get into the more technical aspects of content strategy
Blog posts are specialized pieces of content designed to engage readers, attract links and make others want to interact with your site and/or brand. If you need help identifying blog topics or writing posts, we can manage a host of professional blogging services for you.
Linkbait:
Linkbait is content specifically designed to bring links to your Web site.
Some pieces may be designed for an industry journal, a well-known blogger, a national newspaper, or specific social news or bookmarking sites.
We can identify a custom linkbait strategy, create the content, recommend on-site changes in preparation for the campaign and show you how to market it.
Optimized content:
Content is good, optimized content is better if you want to rank for competitive keyword sets. We can show you how to optimize your existing content and create additional content that addresses the needs of your users.
If in-house resources are low or you are under a time crunch, we can also take the time to get to know your audience and write content for you.
Authority articles:
We can help you create authoritative resources that establish your site as the “go-to” site on a particular subject, attracting both links and a loyal user base.
Our content analysis & strategy deliverables typically include
We do our homework and pour through your data, your social channels, competitor and industry insights, market research data sources, and surveys or focus groups findings.
Content Audits
Content Inventories
Persona Research
Competitive Gap Analysis
Content Strategy.
Many organizations feel the need to tactically implement an editorial calendar to fill a content quota, but we recognize that without a strong, data-driven content strategy this can be an incredibly wasteful investment.
- The reason is that the majority of organizations fail to plan for and implement a content strategy that aligns with their business objectives. It’s not that organizations don’t understand their needs, but working in the same environment day in and day out makes it difficult to bring a different process and insight to the table.
- This is where we come in. For years we were known only for our technical SEO and social media roots, but like Clark Kent, our true identities were hidden beneath a pair of glasses — we’ve always been content strategists; it’s the foundation of every service we offer.
- We always bring something unique to our clients, usually in the form of data, voice, and/or expertise that’s otherwise lacking but needed to make informed business decisions that drive results.
Content Strategy
Content Strategy Methodology
- TIf you’ve already got a clear handle on your audience, that’s perfect, and if not we can tackle that next.
- TWe take the time to get to know your audience — not your assumed audience but your actual and desired audiences based on your data, your social channels, competitor and industry insights, market research data sources, and surveys or focus groups when there are still gaps.
- Once we have a clear understanding of your brand, objectives, and audience we get into the more technical aspects of content strategy.
Content Creation Services
- It is the strength of this content that will be largely responsible for helping to attract visitors to your site, pulling invaluable search traffic, and earning you links from potential customers. But you have to know how to use it.
- Certain content types are intended for different purposes, and it’s important to know the strengths and limitations of each. Blog posts are ideal for drumming up the conversation or sparking controversy, but an authoritative article is going to be the tool you need in order to establish your site as a resource. You tell us your goal, we’ll help you layout your content creation strategy using our approach .
Services
for clients
We’ve driven over 583,284 leads for clients through digital marketing.
Still have Questions?
Expertise based on experience
We are e-commerce services provider in Canada, the social connectors behind the scenes, casually introducing campaigns to the right audience at the web. We’ll take care of everything you need to get your website up and running.
