Top UGC industries 2024

If you’ve asked yourself this question “What industries benefit the best from UGC in 2024?” you’ve come to the right place!

UGC – content created by your audience – offers a breath of fresh air. It’s real people showcasing their experiences with your brand, fostering trust and social proof that resonates deeply. But UGC isn’t just a trend; it’s a goldmine for specific industries. Let’s explore how these sectors are leveraging UGC to achieve marketing magic:


Fashion & Beauty: 

Today’s fashionistas are all about user-generated style. Seeing everyday people rocking your outfits and makeup looks feels more relatable than staged product shots. UGC campaigns can encourage customers to share photos using your branded hashtag, showcasing how they incorporate your pieces into their personal style.


Travel & Hospitality: 

Imagine the wanderlust sparked by a breathtaking photo of a hidden beach, captured by a fellow traveler. UGC allows travel & hospitality brands to showcase destinations and hotels through the eyes of their guests. Partnering with travel influencers or encouraging user-submitted content with the chance to be featured can create a treasure trove of authentic experiences that go beyond generic stock photos.


Food & Beverage: 

Who can resist a mouthwatering photo of a perfectly cooked steak or a decadent dessert? UGC is a recipe for success in the food & beverage industry. User-generated content can feature customers enjoying your culinary creations, sharing recipe tutorials, or even participating in recipe contests. This approach not only makes your brand feel approachable, but it can also spark user engagement and generate a constant stream of delicious content.



Unboxing videos, product reviews, and creative tech hacks – UGC is a game-changer for the tech industry. Tech-savvy users are your best advocates. Encourage them to share their experiences with your latest gadgets, answer user questions through UGC content, and even host contests where users create tutorials or reviews. This fosters a community around your brand and builds trust in the tech you offer.



Fitness is all about motivation and results. UGC can be a powerful tool to inspire potential customers. Showcase user-generated content featuring people using your fitness products or achieving their goals with your workout programs. This can be anything from progress pics to workout routines shared on social media. UGC in the fitness industry taps into the power of community and real-life transformations, making your brand a part of their journey.


UGC is a powerful tool that goes beyond budget-friendly strategies. By strategically incorporating user-generated content, brands in these industries can build trust, authenticity, and a loyal following that traditional marketing might struggle to achieve. 

So, are you ready to unlock the UGC goldmine? 

Canibuy takes care of everything, connects you with a passionate community of creators, crafting content that gets RESULTS. 

Get your free consultation today.