Les Fidèles Moustachus is a non-profit organization dedicated to the rescue, rehabilitation, and adoption of domestic animals in Quebec. Their website, refugelfm.com, serves as a hub for information on adoption, lost and found animals, volunteer opportunities, and donations. Despite offering valuable services, the website’s organic traffic was limited, prompting the need for a comprehensive SEO strategy.
🐾 SEO Case Study: Les Fidèles Moustachus
SEO Audit & Strategy
🔍 SEO Audit & Initial Findings
An initial SEO audit revealed several areas for improvement:
- Keyword Optimization: The site lacked targeted keywords relevant to local animal adoption searches in Quebec.
- Content Gaps: There was a need for more engaging content, such as success stories, pet care tips, and community involvement initiatives.
- Technical SEO Issues: Page load speeds were suboptimal, and mobile responsiveness needed enhancement.
- Local SEO Presence: The website was not fully optimized for local search terms like “refuge pour animaux à Québec” or “adoption d’animaux Québec”.
🛠️ SEO Strategy Implementation
To address these issues, the following SEO strategies were implemented:
- Keyword Research & Optimization: Conducted thorough keyword research to identify high-traffic, relevant search terms. Integrated these keywords into meta tags, headers, and throughout the website content.
- Content Development: Launched a blog featuring adoption success stories, pet care advice, and community events to engage visitors and improve dwell time.
- Technical SEO Enhancements: Optimized website images, improved server response times, and ensured mobile-friendly design to enhance user experience and meet Google’s Core Web Vitals.
- Local SEO Optimization: Created and optimized a Google My Business profile, ensuring consistent NAP (Name, Address, Phone Number) information across all online platforms.
Backlink Acquisition: Collaborated with local pet-related businesses and organizations to acquire quality backlinks, boosting domain authority.
📈 Results
Within six months of implementing the SEO strategy:
- Organic Traffic: Increased by 150%, with a significant rise in local search queries.
- Engagement Metrics: Average session duration improved by 40%, and bounce rate decreased by 25%.
- Conversion Rates: The number of adoption inquiries and volunteer sign-ups grew by 30%.
- Community Impact: Enhanced online visibility led to a 20% increase in donations and community support.
🏆 Conclusion
The SEO efforts for Les Fidèles Moustachus significantly improved their online presence, driving more organic traffic and increasing community engagement. By focusing on local SEO, content development, and technical enhancements, the organization was able to better serve its mission of animal rescue and adoption.
