Founded in 2015, the Montreal company Le Prince Barbu has made it its mission to offer men of all generations privileged access to a wide range of traditional shaving and beard care products while respecting traditions. Although the owner's goal was noble, she was unable to obtain the desired income.
The entrepreneur had, in the past, used paid advertising campaigns. Although she got a boost in traffic, customers never made it to the checkout stage. She was losing customers along the way. In order to find a solution, she called on our team.
We have reworked the visual of the basket and carried out A/B tests in order to understand the problem. Using the results, we set up a much more user-friendly basket that allowed Prince Barbu, during the months of November and December, to obtain a return on investment of 108%!