The client, an extermination service, wanted to generate more high-quality leads via Google Ads while staying within a limited budget.
Driving High-Quality Leads Through Budget Optimization – A Google Ads
The Challenge
- Limited daily/weekly budget was restricting traffic and potential conversions.
- Multiple campaigns targeting different locations and services needed performance tracking and optimization.
- Need to to increase conversion rate (phone calls, form submissions) without overspending.
Solution & Strategy:
1-Campaign Audit:
Reviewed all campaigns to check budget distribution, ad groups, keywords, and performance metrics.
2-Budget Optimization:
- Applied Google’s recommendations to increase limited budgets for top-performing campaigns.
- Result: More impressions and clicks without increasing overall spend drastically.
3-Targeting & Segmentation:
Optimized campaigns by geography (Laval, Blainville, etc.) and service type (leads, calls, seasonal campaigns).
4-Performance Tracking:
Monitored clicks, conversions, and cost per lead to ensure ROI was improving continuously.
5-Continuous Adjustments:
Tweaked bids, optimized keywords, and ensured top-performing ads were highlighted for budget allocation.
The Result
1-Leads-Performance Max-1 Campaign:
- Cost: CA$598.80
- Clicks: 168
- Conversions: 20
2- Other location-based campaigns also generated multiple conversions at competitive CPCs.
3-Optimization score improved to 90.8%, with a recommendation applied increasing traffic by 3.6%.
4-Clear evidence that budget optimization directly increased potential traffic and leads.
Key Takeaways:
- Proper budget allocation can significantly improve results even with limited spend.
- Campaign-level monitoring and applying Google Ads recommendations can increase conversions without unnecessary extra cost.
- Using data to segment campaigns by service and geography helps generate high-quality leads efficiently.
Website: https://tonexterminateur.com/
